This is going to be a short post. More like a public service announcement
There’s an unspoken rule in advertising, the easiest way to convince people to buy a product is by adding a ‘doctor’s endorsement’ to the ad. Don’t believe me? Here’s proof.
We’ve all fallen prey to this gimmick. It’s the oldest trick in the book.
Doctor = Legitimacy. Well if it’s good for a doctor, it’s probably good for me too. Right? Nope.
Soaps, toilet cleaners, toothpaste, floor cleaners, washing powders, bug sprays and a gazillion other categories have doctors – medical or otherwise in their advertising. Slap on a lab coat. Throw in a stethoscope for added measure and voilà – you have a product flying off the shelves.
And if the ad shows the product being produced in a ‘lab’….
This ‘lab’ not this!
…then you’ve truly found the secret to success and riches to heaven.
The next time you see a doctor endorsing a product, stop and think hard before you decide to dig deep into your wallet.