This is going to be a short post. More like a public service announcement

There’s an unspoken rule in advertising, the easiest way to convince people to buy a product is by adding a ‘doctor’s endorsement’ to the ad. Don’t believe me? Here’s proof.

      .   

 

We’ve all fallen prey to this gimmick. It’s the oldest trick in the book.

Doctor = Legitimacy. Well if it’s good for a doctor, it’s probably good for me too. Right? Nope.

Soaps, toilet cleaners, toothpaste, floor cleaners, washing powders, bug sprays and a gazillion other categories have doctors – medical or otherwise in their advertising. Slap on a lab coat. Throw in a stethoscope for added measure and voilà – you have a product flying off the shelves.

And if the ad shows the product being produced in a ‘lab’…. 

This ‘lab’                                                                 not this!

                      

…then you’ve truly found the secret to success and riches to heaven.

The next time you see a doctor endorsing a product, stop and think hard before you decide to dig deep into your wallet.